网络达人助力国货(huò )与乡村助农公(gōng )益纪实(shí )类综艺(yì )。节目由国货星(xīng )选推荐官发起，以互联(lián )网传(chuán )播(bō )思维反映国货(huò )崛起大势、国家(jiā )乡村振兴策略，通(tōng )过(guò )网络达人宣传精(jīng )品国潮国货，共(gòng )同探寻国货正向发展未来趋势，同时(shí )结合乡村旅游、文