网络达人助力国货与乡村助农公益纪实类综(zōng )艺。节目由“国货星选推荐官”发(fā )起，以互联网传(chuán )播思维反映国货崛起大(dà )势、国家乡(xiāng )村振兴策略，通(tōng )过(guò )网络(luò )达人宣传精品国潮(cháo )国货，共(gòng )同探寻国货正(zhèng )向发展(zhǎn )未(wèi )来趋势，同时结合乡村(cūn )旅游