网(wǎng )络达人助(zhù )力国货与(yǔ )乡村助农(nóng )公益纪实类综艺。节(jiē )目由国(guó )货星选推荐官发起，以互联(lián )网传播思维反映国货崛起大(dà )势、国家(jiā )乡村振兴策略，通(tōng )过网络达人宣传精品国潮(cháo )国货(huò )，共同(tóng )探寻国货正向(xiàng )发展未来趋势，同时结合(hé )乡村旅游、文