网(wǎng )络达人助力国货与乡村助农公益(yì )纪实类综艺。节(jiē )目由“国货星选推荐官”发起，以互(hù )联网传(chuán )播思维反映国货崛起大势、国家乡(xiāng )村振兴(xìng )策略，通(tōng )过网络达人宣传精品国潮(cháo )国货，共同探寻(xún )国货正向(xiàng )发展未来趋势，同时(shí )结(jié )合乡(xiāng )村旅(lǚ )游