网络达人(rén )助力国货与乡村助农(nóng )公益纪实类综艺。节目由(yóu )国货星(xīng )选推荐官发起，以互联网传播思维反映(yìng )国货崛起大势、国(guó )家乡(xiāng )村振兴(xìng )策略，通过网络达人宣传精(jīng )品国潮(cháo )国货，共(gòng )同(tóng )探寻国货(huò )正向发(fā )展未(wèi )来趋势，同时结合乡村旅游、文