网(wǎng )络达人助力国货(huò )与乡村助农(nóng )公益纪实类综艺。节目由“国货星选推荐官(guān )”发起，以互联网传播(bō )思维反映国(guó )货崛起大势、国家乡村振兴策略，通过网络达人(rén )宣传精(jīng )品国潮(cháo )国(guó )货，共(gòng )同探寻国货正向发(fā )展未来趋势，同时(shí )结合乡村(cūn )旅游