网络达人(rén )助力国货与乡村(cūn )助农(nóng )公益纪实类综艺(yì )。节目由(yóu )“国货星选推荐官”发起，以互联网传播(bō )思维反(fǎn )映国货崛起(qǐ )大势、国家乡村振兴(xìng )策略，通过网(wǎng )络达人宣传精品国潮(cháo )国货，共(gòng )同探寻国货正向发展未来(lái )趋势，同(tóng )时结合乡村旅游